Self-Service BI Customers Are Not All the Same (Part 1)
As I discussed in The Road to Self-Service BI, enterprises need a better understanding of self-service BI so they can avoid…
Solving the Riddle of Measuring Social Voice
Twitter has seen the analytics light. In a recent move of great importance, but zero fanfare, the bluebird folks have…
First Look: Teradata Integrated Marketing Management
I got an update on Teradata’s Integrated Marketing Management (IMM) solutions recently as part of my ongoing series on Marketing…
Marketers Leading the Charge to Unlock Value from Big Data
You often can’t get through a workday without seeing at least one headline boasting the “what if” promises of big…
Have Marketers Taken Big Data Too Far?
photo courtesy of motifake.comPaula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. photo courtesy of…
Which Brands Are Most Patriotic?
With July 4th soon upon us, many marketers are readying to wrap their brands in the American flag and…
The Impact of Advanced Social Intelligence on Marketing
With the vast amount of information available online today, there is a huge amount of intelligence available as well. This…
Big Data and the Myth of Consumer Control
One of the victims of the ongoing National Security Agency (NSA) scandal may be also one of the most prominent…
Analyze Big Data Effectively and Efficiently: Five Opportunities [INFOGRAPHIC]
Harness the power of big data for a new economy infographic Harness the power of big data for a…
How Customers Are Enriching Your CRM
CRM is an essential business tool – this much has been realized by enterprises irrespective of their sizes. But, are…
