Have Marketers Taken Big Data Too Far?
photo courtesy of motifake.comPaula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. photo courtesy of…
Which Brands Are Most Patriotic?
With July 4th soon upon us, many marketers are readying to wrap their brands in the American flag and…
The Impact of Advanced Social Intelligence on Marketing
With the vast amount of information available online today, there is a huge amount of intelligence available as well. This…
Big Data and the Myth of Consumer Control
One of the victims of the ongoing National Security Agency (NSA) scandal may be also one of the most prominent…
Analyze Big Data Effectively and Efficiently: Five Opportunities [INFOGRAPHIC]
Harness the power of big data for a new economy infographic Harness the power of big data for a…
How Customers Are Enriching Your CRM
CRM is an essential business tool – this much has been realized by enterprises irrespective of their sizes. But, are…
Big Data Is Changing the Whole Equation for Business
When determining your criteria for price quoting, having the right data is essential. Market trends, customer profiles, and the effectiveness…
How the Internet of Everything Is Changing Consumer Behavior
A little over a week ago I traveled to Australia to speak at the Retail World 2013 Conference in Melbourne.…
First Look: FICO Decision Optimizer
Decision Optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning,…
Seven Steps to Rejuvenate Your Marketing Database
A hard look at digital marketing programs shows an increase in marketing activity by businesses and a proportionate level of…
