How Master Data Management Improves Your Understanding of the Customer
Like other enterprise functions, marketing cannot exist as a silo, especially when it comes to the technologies that are needed…
Solving the Challenge of Customer-Facing Analytics
In times of market volatility, it is more important than ever to forge strong relationships with our customers. Once upon…
Examining Big Data’s Potential In Predictive Marketing
The cost to store and process large amounts of data continues to fall. At the same time, new, simple software…
Marketing Analytics Jobs Jump
MarketShare has witnessed firsthand how major marketing organizations are becoming more data driven, and more focused on marketing analytics, digital attribution…
How Coca-Cola Takes a Refreshing Approach to Big Data
As the world’s largest non-alcoholic beverage company, Coca-Cola generates Petabytes of data from various sources: multi-channel retail data, customer profile…
Self-Service BI Customers Are Not All the Same (Part 1)
As I discussed in The Road to Self-Service BI, enterprises need a better understanding of self-service BI so they can avoid…
Solving the Riddle of Measuring Social Voice
Twitter has seen the analytics light. In a recent move of great importance, but zero fanfare, the bluebird folks have…
First Look: Teradata Integrated Marketing Management
I got an update on Teradata’s Integrated Marketing Management (IMM) solutions recently as part of my ongoing series on Marketing…
Marketers Leading the Charge to Unlock Value from Big Data
You often can’t get through a workday without seeing at least one headline boasting the “what if” promises of big…
Have Marketers Taken Big Data Too Far?
photo courtesy of motifake.comPaula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. photo courtesy of…
