5 Ways Big Data Can Help Retailers Get the Most out of the Holiday Season
The holiday shopping season has already begun, and for most retailers it’s an important time of year to boost sales…
Know Your Numbers: The Dollar-Driven Guide to Holiday Emails
Our commerce clients are deep in the throes of holiday season, and with their planning and activity has come an…
Sizing Up Data For CRM: Big Doesn’t Mean Valuable Data
Unless you’ve been a castaway without wireless service for much of the past year, you couldn’t easily ignore all the…
To Repost or Not to Repost?
Businesses are always searching for ways to acquire more customers and hence marketing departments work hard on increasing website traffic…
Uses for Analytics and Big Data in Marketing
It's natural that the varied applications for big data and analytics would extend to endeavors such as marketing. After all, all…
Big Data Analytics: The Key to Data Driven Marketing
Every day, enterprises are amassing mountains of data. In fact, according to IBM, companies have captured more data during the…
Get Rid of Tech Jargon and Start Telling Stories
There is a fine line between success and failure in my opinion. Most businesses in similar industries have much the…
5 Insights Your Traditional Data Won’t Tell You
The traditional relational database has been the mainstay of IT for decades. It offered a reliable way to store and…
Using Big Data to Sell to Individuals Instead of Stereotypes
One of the weaknesses of marketing has always been overgeneralization. Marketers have forever relied on grouping people into categories based…
How Fashion Retailer Nordstrom Drives Innovation With Big Data Experiments
Nordstrom is an American upscale fashion retailer with 225 stores and doing over $ 10 billion in annual sales. John…
