Enabling Smart Marketing With Big Data
As a marketer, it is easy to get caught in the loop of endless buzzwords and jargons about how 'brand…
Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?
Imagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and…
5 Big Data Hadoop Use Cases for Retail
Only in the last few years has the integration of big data and retail marketing become a method for customizing…
How Big Data Is Shaping the Future of Email Marketing
There is a new crisis brewing at the headquarters of retail industries. A study conducted by the Edgell Knowledge Network…
5 Powerful Ways Retailers Can Leverage Big Data and Hadoop
Big data isn’t just for developers and analysts in the technical arena. In today’s digital age, big data has become…
We Need an “Internet of Not Only Customers”
…Contextual Identity, Graph Databases and Connection Integration in CRMThe enduring purpose of a business is indisputably to create and keep…
The Rule of Three Works for IT
If you’re a presenter, or simply someone wanting to convey information in a memorable way, you have probably inadvertently or…
Retail is Dead. Long Live Retail!
Retail as we know it is dying. The Internet is the method; ecommerce websites like Amazon, Alibaba, and others who…
A Quick Guide to Structured and Unstructured Data
Big data has opened doors never before considered by many businesses. The idea of utilizing unstructured data for analysis has…
How Big Data Will Change Marketing Forever
On paper, big data is any marketer’s dream come true – thanks to the internet, if a business wants to…