How to Drive Real-Time Revenue in the World of Big Data
Data – we are bombarded daily with messages, statistics, news, and slogans such as “Big Data is a Big Deal”.…
iBeacons, Retail and Information Overload: How Macy’s Is Kickstarting Retail’s Data Warehousing Needs
The iBeacon just got one heck of a brand evangelist for this holiday season: Macy’s. The iBeacon just got one…
Spotlight on Traitify: Who The Hell Are You, Anyway?
DataWeek/API World this past September earned my ink as an overall exceptional conference, and as a spotlight on big data company SiSense. I…
Are You Kidding Me, Facebook? Oh, You Got It Right
In my last post, Where Do You Draw the Line Between Relevancy and Privacy, I talked about some of the…
Enabling Smart Marketing With Big Data
As a marketer, it is easy to get caught in the loop of endless buzzwords and jargons about how 'brand…
Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?
Imagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and…
5 Big Data Hadoop Use Cases for Retail
Only in the last few years has the integration of big data and retail marketing become a method for customizing…
How Big Data Is Shaping the Future of Email Marketing
There is a new crisis brewing at the headquarters of retail industries. A study conducted by the Edgell Knowledge Network…
5 Powerful Ways Retailers Can Leverage Big Data and Hadoop
Big data isn’t just for developers and analysts in the technical arena. In today’s digital age, big data has become…
We Need an “Internet of Not Only Customers”
…Contextual Identity, Graph Databases and Connection Integration in CRMThe enduring purpose of a business is indisputably to create and keep…
