Say No to Low Conversion Rates
Conventional wisdom is often the result of a collective process. Bottled water is better than tap, eating fat causes health…
Big Data and Mobile Gaming
Mobile gaming has come a long way in a short time. Relative to electronic gaming as a whole, the evolution…
No, You Don’t Need a Data Scientist Army to Understand Consumers
While the idea of customer loyalty by no means a new concept and has been a fundamental focal point of…
Top 8 Big Data Trends That Marketers Should Care About
Top 8 Big Data Trends in 2014 That Marketers Should Care AboutBiggest hurdles, pre-targeting, personalization, new jobs and moreBeing an…
How Savvy Marketers Transform “Big Consumer Data” into Customer Wins
For years the promise of data” unlocking a treasure trove of insights and advancements has been the subject of countless…
Is SMS Text Marketing Still Important?
The answer is yes …. Smartphones have not only changed the way people live, but also the way they communicate.…
How to Drive Real-Time Revenue in the World of Big Data
Data – we are bombarded daily with messages, statistics, news, and slogans such as “Big Data is a Big Deal”.…
iBeacons, Retail and Information Overload: How Macy’s Is Kickstarting Retail’s Data Warehousing Needs
The iBeacon just got one heck of a brand evangelist for this holiday season: Macy’s. The iBeacon just got one…
Spotlight on Traitify: Who The Hell Are You, Anyway?
DataWeek/API World this past September earned my ink as an overall exceptional conference, and as a spotlight on big data company SiSense. I…
Are You Kidding Me, Facebook? Oh, You Got It Right
In my last post, Where Do You Draw the Line Between Relevancy and Privacy, I talked about some of the…
