Use Big Data for Property Market Research
Why is Market Research Important? Why is Market Research Important?Market research as a business tool is important in that it…
Realize You’re a Data Company or Be Left Behind
If I asked you what your company did, what would you tell me? It sells cars? Develops software? Serves food?You…
8 Ways That College Sports Teams Can Use Data to Prove Value to Sponsors
Originally published on the Truth in Data blog Originally published on the Truth in Data blogIt’s college football season and as schools…
Collecting Analytic Data by Tracking Mobile Visitors: A Guide for Mobile Insights
Mobile devices that include smartphones, tablets and iPads have become an important part of a majority of the population in…
From Master Data to Master Graph
CRM and customer Master Data Management (MDM) applications only enable partial business insights. That’s right, and it makes no difference…
How Data Is Helping Sports Teams Increase ROI, Even in Off-Season
CUSTOMER DATA DRIVES 5X ROI IN TICKET SALES IN LESS THAN A WEEK & OPENS UP NEW OFF-SEASON REVENUE OPPORTUNITIES…
5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty
USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETINGMost people will agree that air travel today…
13 Retail Companies Using Data to Revolutionize Online & Offline Shopping Experiences
FROM IBEACONS AND SENSORS TO AUGMENTED REALITY - HOW INNOVATIVE RETAILERS ARE REDEFINING SHOPPING The digital revolution has accelerated global…
All Is Not Lost: Finding Value In Marketing Attribution Data
In my last blog, I laid out some facts that call into question the extensive effort many organizations put into…
How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI
DRIVING MEMBERSHIPS, OPTIMIZING ADVERTISING & SERVING THE COMMUNITY VIA BETTER DATAThe biggest truth about data is that it only has…
