How Data Is Helping Sports Teams Increase ROI, Even in Off-Season
CUSTOMER DATA DRIVES 5X ROI IN TICKET SALES IN LESS THAN A WEEK & OPENS UP NEW OFF-SEASON REVENUE OPPORTUNITIES…
5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty
USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETINGMost people will agree that air travel today…
13 Retail Companies Using Data to Revolutionize Online & Offline Shopping Experiences
FROM IBEACONS AND SENSORS TO AUGMENTED REALITY - HOW INNOVATIVE RETAILERS ARE REDEFINING SHOPPING The digital revolution has accelerated global…
All Is Not Lost: Finding Value In Marketing Attribution Data
In my last blog, I laid out some facts that call into question the extensive effort many organizations put into…
How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI
DRIVING MEMBERSHIPS, OPTIMIZING ADVERTISING & SERVING THE COMMUNITY VIA BETTER DATAThe biggest truth about data is that it only has…
Expert Speak: 6 Highlights and Lessons from the 2015 CDO Summit
HIGHLIGHTS: CDO OF THE YEAR, WHY DIGITAL TRANSFORMATION IS HARD, RESPONDING TO DISRUPTION & THE COLLABORATIVE ECONOMYThe CDO Summit 2015 hosted at…
Big Data Anonymous: Ask Data Experts Your Burning Data Questions
We'd like to alert the Smart Data Collective community to a unique opportunity: the chance to ask a panel of…
The Biggest SEO Trends of 2015
The Biggest SEO Trends of 2015 The Biggest SEO Trends of 2015 Keeping up with the latest trends in search…
From Social Listening and Social Media Analytics to Social Data Intelligence
Christophe Folschette founded Talkwalker with his friend Thibaut Britz in 2009. Today, Christophe is our Global Sales Director, running a…
Say No to Low Conversion Rates
Conventional wisdom is often the result of a collective process. Bottled water is better than tap, eating fat causes health…
