4 Ways You Can Use Big Data to Market to Millennials in 2017
Millennials are making a huge impact on the world. Since passing the Baby Boomers in population in 2012, it was…
5 Dark Data Sources that Lead to Better Marketing Analytics
Marketers have greater opportunities to reach target audiences today than ever before. There are endless ways to engage with prospects…
Long Live KPIs: Innovation is the New Black
You've heard of them all: Myspace, Friendster, LinkedIn (post Microsoft) - all in one day and out the next. Social…
Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.
Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the…
The Global Billboard Advertising Statistics and Dynamics
In the digital age, information has become more readily available. With consumers a mouse click away, it makes senses that…
Soccer player predicted as the top rising star – back in November (video)
Did you know that Big Data can help us predict who the future soccer stars will be? This is precisely…
[Infographic] 5 Facts Impacting The Mobile Experience
Mobile usage has reached an all-time high, and the number of mobile-only Internet users continues to rise. In 2016, 80…
How to Create Effective B2B Retargeting Campaigns
Does your sales team wish that they could create some sort of relationship with prospects before reaching out to them…
Enhancing Personalization Through Explicit User Feedback
When we talk about customer data and how it's obtained (at least in the context of the internet industry), one…
Enriching Your Account Universe: Turn Data into Revenue
There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing…
