3 Ways Data is Used in Today’s 1:1 Personalized Marketing Strategies
Many companies are reluctant to offer personalized web experiences for their customers, because they believe that customers feel it is…
How To Use Big Data To Improve Your Ecommerce Business
In exploring the ways big data can improve your eCommerce business, what are some ways you’ve started to dive in?…
Using Microsoft Azure to Optimize Ecommerce Data for POS Solutions
E-commerce brands have become very dependent on Hadoop tools to access big data to optimize their marketing, logistics and customer…
Is Big Data the Biggest Disruptor in Video Marketing?
Marketers in every industry are starting to embrace the benefits of big data. However, big data is being leveraged primarily…
7 Great Benefits of Big Data in Marketing
Big data is reshaping the business as we know it. Data science lays the foundation for decision-making processes in most…
How to Apply Agile Marketing Strategies to Data Driven Enterprises
Perhaps due to its name, many people mistakenly think that Agile Marketing is only a realistic option for small- and…
The World of Digital Marketing Has Certainly Evolved
The world of digital marketing has certainly evolved, we are now in a different place than previously. With social media…
Is Better Listening the Key to Marketing Success?
As a marketer, you naturally like to control the conversation and push things in the direction that you see fit.…
How Companies Are Rethinking Promotional Materials In Light Of Big Data
Most people have a pile of promotional items sitting around their homes, from water bottles and t-shirts to calendars and…
Big Data is Improving Personalization Models for Scalable Marketing Campaigns
My friend from Seattle had the opportunity to visit the Gartner Customer 360 Summit a couple of years ago. A…
