How to Apply Agile Marketing Strategies to Data Driven Enterprises
Perhaps due to its name, many people mistakenly think that Agile Marketing is only a realistic option for small- and…
The World of Digital Marketing Has Certainly Evolved
The world of digital marketing has certainly evolved, we are now in a different place than previously. With social media…
Is Better Listening the Key to Marketing Success?
As a marketer, you naturally like to control the conversation and push things in the direction that you see fit.…
How Companies Are Rethinking Promotional Materials In Light Of Big Data
Most people have a pile of promotional items sitting around their homes, from water bottles and t-shirts to calendars and…
Big Data is Improving Personalization Models for Scalable Marketing Campaigns
My friend from Seattle had the opportunity to visit the Gartner Customer 360 Summit a couple of years ago. A…
The Role Big Data Plays in Influencer Marketing
Influencer marketing is the leading way in which brands can get noticed. Big data is also one of the leading…
10 of the Top Marketing BI Software Options
Business can be complicated sometimes. It’s not always easy to keep track of all the data and information we deal…
New Data Shows How User-Generated Content Impacts eCommerce
New data has revealed how user-generated content can boost trust and drive conversions for ecommerce stores. Before buying something online,…
Boost Your Digital Marketing with Business Intelligence
With the emergence of social media, search engine optimization and social media have become the foundation of marketing strategies for…
Should You Use Predictive Analytics in Your Big Data Marketing
Big data has become a major game-changer for the marketing profession. One of the newest applications is predictive analytics. Predictive…
