Day Parting Email Marketing Campaigns – Big Data Shouldn’t Lead You Astray
I used to be heavily involved in the digital marketing profession before becoming the editor for Smart Data Collective. I…
3 Ways Data is Boosting the ROI of Social Content Distribution
Whereas it was once contested, today few marketers question the business value of social media. However, some fail to measure…
Defeat Common Hurdles to Make Big Data More Effective for Marketing
Small businesses rely on strong and successful marketing campaigns in order to thrive. Marketing in the modern era requires putting…
6 Steps to Use Big Data to Improve Conversion Rates
Have you got lots of people coming into your website but few actually buying your products? That’s not a good…
AI is Changing the Landscape of Lead Generation
Generating quality leads is the lifeblood of your company. Without new customers, your company will stagnate and lose ground to…
Two Ways GPU Databases Are Transforming the Retail Industry
In today’s retail market, defined by brutal competition, narrow margins and well-informed customers, the survivors will be those companies that…
How Big Data Analytics Solving Product Promotion Issues
Following quite a long while of careful excitement, the showcasing and promoting innovation segment is currently grasping enormous information in…
How Email Deliverability Data Can Help You Choose the Best Email Marketing Platform
You’ve got a stellar product. You know it, your team knows it, and your past customers know it. And yet,…
Need for a Unified Marketing Database
The need to integrate data in business processes is obvious and companies are today spending millions to ensure this. There…
Leveraging Big data to Boost Sales through Affiliate Marketing
Affiliate marketing is a pay-per-performance business model. Brands subcontracted their marketing strategy to independent contractors. When those marketers refer visitors…
