Using Online Video, Customer Analytics and Big Data to Market Online
The internet as a whole is full of more websites, images, video, and data than anyone could possibly consume. Even…
Fascinating Ways AI is Intersecting with Video Marketing
Smart Data Collective has published a number of articles on the impact that big data has had on the marketing…
Big Data is Merging Ecommerce and Brick-and-Mortar Retail in Exciting Ways
I have been monitoring trends in the digital marketing sphere since the late 1990s. I can still remember the early…
AI Tools to Help You with Your Online Advertising Spend
Marketing your business online is a costly business. Gone are the days where you could rely on organic reach. You…
4 Ways Blockchain is Revolutionizing Business Processes
Blockchain technology was introduced with Bitcoin, the digital currency. A blockchain is an unbroken log of transactions, each one considered…
How to Use Analytics for Effective Content Marketing
One of the most effective ways to research the success of a digital marketing campaign is to simply measure your…
4 Ways Your Marketing Team Can Harness Big Data to 10X Productivity
Increasing workforce productivity is a chief concern of almost every company, and especially in the marketing field, where workers face…
How Audience Marketing Allows for Better Analytics of Brand Reputation
Every business has an audience. But what, exactly, defines "your audience" in this technological day and age? Essentially, it's the…
Brands Are Using Big Data to Estimate the ROI of Social Media Marketing
Social media has become one of the most effective platforms for brands to reach their target audience. Over 22%…
How Mobile eCommerce Experience Can Improve with Big Data
Mobile eCommerce is quickly becoming the most important type of eCommerce. It’s estimated that US adults spend 59% of…
