From Prosper202 To Adroll: Evolution Of Machine Learning In Digital Ads
My uncle used to be a marketer in the 1970s. He recently pointed out that the effectiveness of marketing has…
This Scary Good Marketing Data Proves That Halloween Is A Winner
Halloween is an excellent holiday that happens to be nestled right before, well, the official holiday season. It’s also tons…
Leveraging Existing Data To Penetrate Saturated Markets
Ever since big data become a buzz term companies have leveraged data they've collected to improve market penetration. This strategy…
How Artificial Intelligence Makes Today’s Email Marketing Smarter
When it comes to new technologies in email marketing, everyone’s attention is caught by artificial intelligence (AI). The talks about…
Machine Learning Is Driving The New Digital Marketing Renaissance
Data is the number one reason why digital marketers have a huge advantage over those that traditional marketing channels. I…
4 Data-Backed Strategies To Drive More Traffic To Your eCommerce Site
Driving more customers to your online business has been (and always will be) a top priority for ecommerce companies. Just…
Using Data to Drive Marketing Automation Success
When you study the shifts, evolutions, and trends in marketing over the past five years, it’s obvious that the trajectory…
An API Bridge Between Big Data And Digital Marketing
Every time I write an article I do research, analyze what I’ve found, and then I think about whether I…
Big Data Helps You Use LinkedIn Sponsored Content Competitively
The team at Smart Data Collective has spoken to numerous marketing experts about the role of big data in their…
The Low-Down On Using Data Science And Statistics In Advertising
The use of data science and statistics in advertising has grown substantially in recent years, especially as innovations in the…
