10 Effective Big Data Strategies For Marketing Online
Big data has changed the nature of business in ways marketers of the 1980s would never have understood. Big data…
Savvy Brands in Developing Economies Merge Analytics and Influencer Marketing
Multinational companies have been investing more heavily in marketing analytics over the past few years. According to McKinsey, they…
Understanding The Role Of Big Data In Creating An Ad Network
Ad networks have become far more dependent on big data than ever. A 2017 Entrepreneur article titled “How Big Data…
How Consumer Data Insights Are Shaping Your Digital Product Development
Big data is essential for marketing. My colleagues and I have discussed the role of data in marketing in many…
Savvy Entrepreneurs Are Using Machine Learning to Streamline Logo Design
Machine learning has impacted the marketing profession in countless ways. A few months ago, I discussed the ways that Moz…
From Prosper202 To Adroll: Evolution Of Machine Learning In Digital Ads
My uncle used to be a marketer in the 1970s. He recently pointed out that the effectiveness of marketing has…
This Scary Good Marketing Data Proves That Halloween Is A Winner
Halloween is an excellent holiday that happens to be nestled right before, well, the official holiday season. It’s also tons…
Leveraging Existing Data To Penetrate Saturated Markets
Ever since big data become a buzz term companies have leveraged data they've collected to improve market penetration. This strategy…
How Artificial Intelligence Makes Today’s Email Marketing Smarter
When it comes to new technologies in email marketing, everyone’s attention is caught by artificial intelligence (AI). The talks about…
Machine Learning Is Driving The New Digital Marketing Renaissance
Data is the number one reason why digital marketers have a huge advantage over those that traditional marketing channels. I…
