Convergence Theory: How to Break the IT-Marketing Divide?
There are a lot of ways that big data helps businesses be more successful in 2024. One of the biggest…
5 Ways AI-Driven Video Chats Are More Collaborative
We have talked a lot about some of the ways that AI technology has reshaped the world of business. One…
Data-Driven Affiliate Marketers Use Hourly Wage Calculators
We have talked at length about some of the ways that big data has impacted the marketing profession. The marketing…
Smart Video Bloggers Are Leveraging Cloud-Based Marketing Tools
Video blogging (which is often referred to as vlogging) has become a very popular medium for people that want to…
The Importance of Analytics in Digital Marketing
Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing…
4 Ways AI Can Improve Your Marketing Strategy
AI technology is rapidly changing the state of business. Last year, around 35% of businesses reported using AI to some…
AI Unlocks Huge TikTok Marketing Opportunities for Beauty Brands
Did you know that TikTok has 1.1 billion monthly users? A growing number of beauty companies are using this new…
Analytics Technology Redefines Social Media Marketing in Sports
Analytics technology has been a huge gamechanger for the sports industry. Fortune Business Insights reports that the sports industry spent…
AI In Marketing: Is It Worth the Hype?
AI has been the latest controversy, as it may seem to eliminate the need for human working positions in most…
The Role of Data in Understanding Demographics for Effective Marketing
In the past, large data sets about consumers were far more difficult to come by. For small businesses and agencies,…
