We’re Not Artists: The Craft of Influencing Decision Makers
It’s frustrating. You put weeks into careful research and analysis, rehearse a big presentation, and the manager spends the whole…
SaaS and Cloud Computing…It Just Makes Sense for Small-to-Mid-Sized Businesses
Cloud and SaaS – Enterprise Capabilities Included I saw a line in an article recently that drove home a good…
Social CRM Mainstreaming Continues With Hearsay
I just finished up doing some "judge work" for this year's Gartner/ 1to1 Media CRM Excellence Awards in the category…
Stability Versus Volatility
Chinese dynasties lasted centuries. Investments in companies by Silicon Valley California venture capitalists may last only months. Which is best?…
On Business Intelligence and Real-Time Intelligence
JackBe's CTO, John Crupi, and VP of Marketing, Chris Warner, created a definitional firestorm among BI experts at the BBBT…
Future Trends in Business Rules (with a little help from my friends)
I was presenting this week to a company that asked what trends I saw in business rules. I had my…
Book Review – BRFplus Business Rule Management for ABAP Applications
My friend Carsten Ziegler, with Thomas Albrecht, has just released a new book on business rules for SAP customers –…
The Sunk Cost Dilemma
Do you ignore sunk costs when making decisions? Then you may be at risk for getting trapped in the sunk…
Know Your S#*!: Maximize Web Conversion with A/B Testing
Long before the web existed, savvy direct marketers understood how to identify the copy, graphics, even the paper that resulted…
