Be a Data Presenter
As you can imagine many of the clients and people with whom we interact on a daily basis are data…
No Extract, Transform and Load? Really?
There are some new data aqusition tools that help reduce Extract, Transform and Load (ETL) and related support costs drastically. There…
4 Million Patient Records Stolen in Second Largest HIPAA Data Breach
Advocate Health Care marks the second largest HIPAA data breach since the breach notification rule was implemented in 2009, losing…
Using Data for K-12 Education
When 44 Atlanta schools were implicated in a standardized test cheating scandal in 2011, “data” quickly became the vocabulary word…
Alteryx Advances the Process of Customer Analytics
The market for customer analytics continues to grow as organizations realize the current competencies and technology are not aligned to…
B2B Software Startups: The SaaS Platform Dilemma
SaaS has considerably reduced B2B software development costs. Think about ten years ago and the products and services you had…
How Master Data Management Improves Your Understanding of the Customer
Like other enterprise functions, marketing cannot exist as a silo, especially when it comes to the technologies that are needed…
Solving the Challenge of Customer-Facing Analytics
In times of market volatility, it is more important than ever to forge strong relationships with our customers. Once upon…
Examining Big Data’s Potential In Predictive Marketing
The cost to store and process large amounts of data continues to fall. At the same time, new, simple software…
3 Big Trends in Data Visualization
Data visualization is core to business intelligence (BI), as it’s the means by which data is communicated to the user.…
