Event Detection: Analytics Becoming More Personal
Sentiment Analysis is a hot technology at the moment. Marketers are interested in the perception that consumers have about a…
The Royal Wedding – What if Companies had a King and Queen?
This Friday is the big day – England’s royal wedding of William, Prince of Wales, and Kate Middleton in Westminster…
Should it bother me that Apple knows where I am?
I read these stories that Apple collects users' location data, and I lament: Why do I bother writing articles no…
Customer Data Integration (CDI) – for a Single View of Your Customer
How profitable are your customers? What have they purchased lately? Are there opportunities to up-sell and cross-sell to them? You…
Black Swans Causing a Rethink on Global Supply Chains?
A fair percentage of academicians and corporate supply chain experts agree that running supply chains “lean and mean” with just…
Economist or Iconomist? They Needed Analytics!
Have you heard the joke about economists? Most of them are calling them an “iconomist” because they did not foresee…
Lessons from F1 racing: Timely Decisions Get You on the Podium
In only a few week’s time the Grand Prix of Spain will be hosted at the Circuit de Catalunya, which…
Getting Smarter About Water?
There are 326 million trillion gallons of water on the earth, however 98% of that water is undrinkable because it’s…
Is Analytics “Different”?: 2 Lessons in Sales from The Mayflower Madam
Sydney Biddle Barrows is an expert in marketing luxury services. She consults for plastic surgeons, salons, retailers and others. Her…
