Unlocking the Potential of ‘Big Data’ in the Market Research industry
Companies who wish to unlock the potential of ‘big data’ are eyeing up opportunities in areas such as market research,…
Predictive Policing with Big Data
Police Departments nationwide have been using data and statistics to drive policing since the 90s in an approach founded by…
Target, Pregnancy, and Predictive Analytics, Part II
This is part II of my thoughts on the New York Times article "How Companies Learn Your Secrets".
How the Consumerization of Data Leads to Additional Quality of Life Improvements
In the third post of our series about how people everywhere can use data and tools to make the world…
What Lessons Can IT and Analysts Learn from the Cinema Industry?
With the upcoming motion picture Academy Awards on February 26, this made me think about lessons and observations about what…
Analyzing Enterprise Text? Don’t Use Sentiment Out of Context
Broadly Applied Sentiment Analysis May Lead to Unrequited Love Enterprise text is similar to social media data in that in…
Remedial Math: Understanding TCO and ROI
During my recent travels there were a lot of comments around either the cost of a data warehouse or the…
“It is the human friction that makes the sparks”
From Jonah Lehrer, Brainstorming Doesn’t Really Work (via Stowe Boyd):
Selling Data Mining to Management
Preparing data and building data mining models are two very well documented steps of analytics projects. However, whatever interesting your…
Taking a Dimension-Free View of Data
One of the biggest challenges facing businesses today is the intimidating nature of big data.
