How Customers Are Enriching Your CRM
CRM is an essential business tool – this much has been realized by enterprises irrespective of their sizes. But, are…
Big Data Today: Living as Far from 1984 as Orwell
Over the last month I’ve been talking a lot about personally controlled records and the ownership of your own information.…
How “Big Data” Is Protecting the Enterprise Against Growing Social Risk
With the billions of discussions taking place on a daily basis across the open social universe, millions of individuals –…
Big Data Is Changing the Whole Equation for Business
When determining your criteria for price quoting, having the right data is essential. Market trends, customer profiles, and the effectiveness…
Big Data Meets Walt Disney’s Magical Approach
Walt Disney is one of the most admired companies in the world and annually, approximately 100 million visitors spend a…
Let Them Eat KPI: An Integrated Approach to KPI and MDM in Healthcare
The spotlight on IT in the healthcare industry has never been more blinding. Healthcare reform (e.g., Meaningful Use, ICD-10 conversion)…
First Look: FICO Decision Optimizer
Decision Optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning,…
Finding the Right Sponsor for Your Big Data Project
Earlier we discussed that big data should be a Strategy matter instead of an IT matter. Let’s dive a bit…
SAPPHIRE NOW: The Human Face of Big Data
SAPPHIRE NOW in Orlando was packed with examples of how Big Data affects all our lives. SAPPHIRE NOW in Orlando…
Seven Steps to Rejuvenate Your Marketing Database
A hard look at digital marketing programs shows an increase in marketing activity by businesses and a proportionate level of…
