PAW: Predictive Modeling for E-Mail Marketing
Live from Predictive Analytics WorldArthur Hughes (author of Strategic Database Marketing) and Anna Lu of e-Dialog.com presented on predictive modeling…
SAS and the art and science of better
Copyright © 2009 James Taylor. Visit the original article at SAS and the art and science of better.Syndicated from Smart…
5 ways to reduce cost with predictive analytics
Copyright © 2009 James Taylor. Visit the original article at 5 ways to reduce cost with predictive analytics.Syndicated from Smart…
The High ROI of Data Mining for Innovative Organizations
Copyright © 2009 James Taylor. Visit the original article at The High ROI of Data Mining for Innovative Organizations.Syndicated from…
SOA Mandates Data Management
By Evan LevyI've always said that the focus on SOA is too much on the "A" for "architecture." The whole…
Underestimating the Project Managers
By Evan LevyOne of the most misunderstood roles on a BI team is the Project Manager. All too often the…
The Right Tool for the Job
I have every tool known to man. I won’t take you into my garage right now or into my home…
Welcome Inside!
Welcome to Baseline’s blog entries, and to my inaugural blog, Inside IT. For those of you who have seen me…
The Push and Pull of Data Integration
In my last blog post, I described the reality of so-called analytical data integration, which is really just a fancy…
