The Technology Problems With Social Media ROI
A few weeks ago I wrote about some of the business problems or challenges that exist with social media ROI.…
CRM and Social Media: The Rules Still Apply
Last year a large brokerage firm engaged Baseline to review its customer strategy and build a CRM program plan. The…
A Tale of Two People
I stayed at a very nice resort recently. My check-in experience was inspirational. The service in their lounge was impeccable.…
Blind (and Incompetent) Justice Thanks to Spreadsheet?
There was a great story in Slate yesterday called “Errors in Judgment — Were hundreds of criminals given the wrong…
M2: extending business intelligence through web data Massive…
M2: extending business intelligence through web data Massive Mashups (M2) is an extension of the mashup paradigm that: Integrates gigabytes,…
How to Accelerate Insight
Organizations from across the globe have descended in DC to engage in an active conversation on how to Accelerate Insight.…
Join the real movers and shakers in Washington!
Here’s a news flash! The epicenter of advanced information technology is moving this weekend from Silicon Valley to the US…
Oracle OpenWorld Update #2 – Oracle’s use of social media
It's a sign of the times I guess. I mean, social media is everywhere these days and OpenWorld isn't an…
Open and relational are going to win
With all the talk about technology, let’s pause to refresh with three basics — culture, conversation, and collaboration. These basics…
Data May Require Unique Data Quality Processes
A few things in life have the same appearance, but the details can vary widely. For example, planets and stars…
