Referential Treatment – The Open Source Reference Data Trend
Reference data can be used in a huge number of data quality and data enrichment processes. The simplest example is…
Scorecards in PMML: A Primer
Scorecards are extremely popular, since they provide a clear and effective to way to predict outcome for a variety of…
Tableau Public launches visual analysis for the masses
I’m sorry to tell you serious types out there, but visual analysis is often a game — in fact, one…
The Best ‘NEXT’ Campaigns
So much time & money is spent on converting prospects into customers or members. We advertise on TV, the radio,…
Web Mining: Short/Long Term User Profile
It’s now nearly one year that I manage a project about targeted advertising for a Telco company in Switzerland. The…
It’s all about the experience
I'm writing this while sitting at a table at Philz Coffee in my neighborhood sipping on a Tantalizing Turkish coffee.…
A massive misallocation of online advertising dollars
In an earlier blog post, I talked about how sites that generate purchasing intent (mainly “content” sites) are being under-allocated…
Request to Complete Howard Dresner’s BI Market Survey
Unlike my regular blogs that share my feelings about enterprise performance management, this one is a brief appeal for those…
Predictive Analytics: 8 Things to Keep in Mind (Part 1)
I, along with two of my colleagues (Anand Rao & Dick Findlay), recently conducted a workshop at the World Research…
Bing Maps Updates Hyperlocal Application
Today we pushed out a modest update to our hyperlocal application Local Lens. Users won't see a huge difference, but…
