From Home to Social: The Evolution of Your Customer Data
Here’s how it goes down. An executive decides that his company needs a “social media strategy.” Along the way someone,…
LinkedIn Says Bye Bye to Market Researchers
Is the market research industry really interested in next gen innovation and quality? For those of you who haven’t heard…
Future of Open Source Survey – Results
The results of the 2010 Future of Open Source survey were presented at last week's Open Source Business Conference in…
What is Your Market Research Identity?
Is it time to slaughter your sacred research cows? The relative interest in the recent post about the census surprised…
Predictive Analytics: 8 Things to Keep in Mind (Part 6)
Theme 6: Delivering the prediction at the point of decision is critical In 2007, my wife worked as a hospitalist…
Statistical learning with MARS
Steve Miller at the InformationManagement blog has been looking at predictive analytics tools for business intelligence applications, and naturally turns…
Pattern-based strategy
Tom Austin opened day 2 with a discussion of pattern-based strategies. How, he asks, did the world get so many…
Advanced Analytics
A major item organizations grapple with is the concept of advanced analytics. They want it, but have little idea how…
How Many Analysts Does It Take To Screw In A Lightbulb?
An old joke but a question I face each time I am asked gather a team to create a sustainable…
Stephen few on the problem with BI
In a recent post, Big BI is Stuck: Illustrated by SAP BusinessObjects Explorer, Stephen Few took issue with the claims…