Valuable Big Data Insights via Nike+ Gamification Platform
Nike turned the most uncomplicated sport in the world, running, into a data-driven social sport that gives users access to…
The Secret BI / Big Data Playbook
Emerging Technologies: Cloud, Mobile, Business Intelligence (BI) and Big Data are changing the way we do business for the better.…
Will Big Data Mark the End of the Market Research Industry?
Big data is disrupting the world, society and all industries. One industry that will definitely notice these waves of change…
Tracking Google Adwords Results in Salesforce: A How-To Guide
This post explores a simple way to see Google Adwords results inside of Salesforce, using Google Analytics Campaign tags. To…
Big Data Goes Real-Time
Data seems to be the buzz on the street now, and not just any kind, but Big Data. But what…
Selecting Big Data Sources for Predictive Analytics
Why is big data valuable? Because it’s big? Not really. In fact, very large datasets always come with a very…
Tracking Adwords Conversions in Salesforce: 6 Challenges
With the impending “end-of-life” of Salesforce for Google Adwords, I thought I’d dive a bit deeper into some of the…
Big Data and Rise of Predictive Analytics
Back in mid 1990s, when I was a Ph.D. student, one of the professors asked me what my career goal…
Technology and the Effective Marketer
In this post, I'll focus on customer intelligence driven marketing and the proper use of data. In the "information economy,"…
Are Data Scientists Overpaid?
(This post is a response to "Are Data Scientists Overpaid?" - ed. note)The answer? Fake data scientists are overpaid, real ones…
