How Customers Are Enriching Your CRM
CRM is an essential business tool – this much has been realized by enterprises irrespective of their sizes. But, are…
Big Data Is Changing the Whole Equation for Business
When determining your criteria for price quoting, having the right data is essential. Market trends, customer profiles, and the effectiveness…
First Look: FICO Decision Optimizer
Decision Optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning,…
Seven Steps to Rejuvenate Your Marketing Database
A hard look at digital marketing programs shows an increase in marketing activity by businesses and a proportionate level of…
Seven Steps to Heaven: Marketing Automation with a CRM System [INFOGRAPHIC]
Want an easier working day? Better sharing of information, better customer experience management and fewer manual tasks? Leading marketing and…
Are Video Streams Overflowing, And Will You Pay For It?
With technology and all, and with everything going mobile, it’s hard to keep up with currents in the video streams.…
New Big Data Platform: Gainsight
Gainsight, the former JBara Software, has created a big data platform that focuses on customer retention and reducing churn instead…
Helpful or Creepy? Avoid Crossing the Line with Big Data
One of the most discussed concerns surrounding big data today is privacy. While many powerful analytics are possible with the…
Silicon Valley: From Electronic Warfare to Big Data
Recently I watched one of Ayasdi’s angel investors, Steve Blank, talk about the history of Silicon Valley and how the…
Big Social Data Can Unlock the Power of Engaged Viewers
One of the most powerful aspects of social media and the social business intelligence it enables are the derivative properties…
