Referrals vs Recommendations vs Reviews
I’m in the process of buying a house. So I asked my friends and posted on Twitter for referrals to…
Optimizing Your Content for Your Target Audience
As you get more and more immersed in writing and publishing content for business, you need to take your target…
From the Midfield to the Top
We’ve had a magnificent morning with a Super Session with the former CEO of Tesco, Sir Terry Leahy, and another…
IT + Marketing: Innovation Through Collaboration in B2B Software Companies
I’ve read a lot of articles and posts that have discussed various aspects of the uneasy relationship (in many cases)…
ROI on Marketing Research?
Bob Lederer, Editor of RFL Communications, probably one of the people most responsible for starting the current online panel quality…
A New Kind Of Data Warehousing Will Emerge in 2011 According To Gartner
An article in eWeek.com summarizes the latest data warehousing report from Gartner entitled “
Social Media Analytics: How our approach blends the best analytics technology
It’s been some time but I remember reading a special report resulting from a collaborative effort between MIT Sloan Management…
Quora – What it Is and How to Use it
"Quora" is on everyone’s lips nowadays. Quora is an online community-driven question & answer (Q&A) repository with overflowing information that…
