Really Simple Statistics: What is Nominal Data?
Welcome to Really Simple Statistics (RSS). There are lots of places online where you can ponder over the minute details…
Market Research Bad Practice: If It Ain’t Illegal, It’s All Good
I’ve been to a number of market research conferences where the following argument has been raised in defense of methodologies…
In Search of Horribly Low Response Rates
Ask anyone what the response rate to their last research project was and they’ll hold their head in shame if…
WayIn Adds Another Dimension to Polling
77% of respondents think my bear can get into law school, but I remain skeptical
Eulogy for a Beloved Market Research Organization
A eulogy that I hope to never give because it is irrelevant…I have many memories, fond memories, so many, too…
Applying Data Analytics to Customer Experience and Service on Social Media
Recently we interviewed Amir Dekel, Director of Marketing and Communications for ClickFox, a provider of "customer experience analytics." In results…
In Search of Actionable Insights from Social Media Data
Most people recognize the incredible potential of the internet and social media data to collect and elicit opinions about millions…
New White Paper on Uplift Modeling with Predictive Analytics
My buddy Eric Siegel has just released a new white paper on Uplift Modeling: Predictive Analytics Can’t Optimize Marketing Decisions…
Marketing Manners & Business Intelligence: Give, and You Shall Receive
Business intelligence: We all strive for it. Marketing research departments are notorious for shelling out big bucks to survey companies…
