What is Social Media Research?
You know, this seems to be a simple question that ought to have a simple answer. Unfortunately, it doesn’t. I’ve…
Find Value in Online/Social Text and Sentiment: Free Report, Conferences
This is a quick entry to tell you about three things --- My free report, "Text/Content Analytics 2011: User Perspectives…
Big Data? Big Deal.
Recently, a new beast has begun to terrorize the market research industry. Big Data. Say it with a booming echoey…
Write on The Emerging Role of the Analyst – SDC’s Analytics Blogarama Oct 6
You're invited to join in the Analytics Blogarama on SmartData Collective!
Text Analytics WIIFM (What’s in it for Me?)
Every day or so, someone asks me what’s hot in analytics now. My answer is simple – text. Text analytics,…
A Cornucopia of Complicated Communications
Research reports are a cornucopia of complicated statistical representations. Or, if I may say in simpler terms, a lot of…
Take the Predictive Analytics in the Cloud survey
Decision Management Solutions, the company of which I am CEO, is running a study on Predictive Analytics in the Cloud…
Do Social Media Monitoring Tools Provide True Intelligence?
Having recently read a report from WebLiquid one of the interesting facts to consider is that around 70% of marketers…
Loyalty Proven Critical to CPG Sales Growth
Traditional methods of CPG shopper marketing may be losing steam, as described in this article in Ad Age the other…
Influencing Shoppers Beyond the Store
If consumer goods companies invest in shopper marketing based on the belief that 70 percent of the buying decision happens…
