Why Businesses Can No Longer Ignore Social Media Listening…
As a reformed market research analyst delving into the unstructured world of social media – I often ask myself what…
Forrester: Companies That Don’t Integrate Social Data Fail in the Age of the Customer
Given the prominence of “all things social” in 2011, it’s an appropriate topic for this last post of the year.…
Game Analytics: Platform Trends, Monetization and Player Value in Social Games
The Game Analytics industry is arguably still in it's infancy. A list of niche analytics vendors for social and mobile games continues to expand, with…
Customer Service, the New Marketing in the Era of the Social Customer
Okay, I'm not the first person to write about this idea, but it has been on my mind lately, so…
Value at Risk Segmentation and Retention Campaigns
In Propensity Based Segmentation customers are grouped according to propensity scores, such as churn scores, cross selling scores etc., as estimated by…
Master Data Management: Does an Effective Solution Exist?
by Brenda SomichDespite being a term that has only reached popularity in the last decade, Master Data Management (MDM) is…
Redefining Business Intelligence
For many years, eCommerce took a mass market, broad strokes approach. Marketers would throw idea after idea against the wall,…
Marketing Executives Aren’t Ready for the Social Explosion of Data
I had a chance to review the results of an interesting new global study of chief marketing officers (CMOs) by IBM, and…
Crossing the Language Chasm: Extracting Information from Foreign-Language Text
Just a few years ago, text analytics was unknown to most business people, even most data analysts. Today, more and…
