How To Kill It at SEO Like Zappos
Internet retail powerhouse Zappos absolutely dominates in all facets of online business and SEO is no exception. This post will…
What is the Future of Social Media Analysis?
It is a fascinating time to be engaged in social media analysis. As people today create increasingly more data through…
So, what is Digital Analytics then?
The WAA renamed itself to DAA (which was announced at eMetrics in San Francisco last Monday) to reflect the…
What’s the Difference? – A Social Media Monitoring Strategy that Analyzes Intentions Instead of Mentions
At CI we talk a lot about analyzing consumer intentions, extracting consumer expressions of preference with regards to products, viewing…
Proctor & Gamble – A Case Study in Business Analytics
Best-in-Class Analytics Innovation Case Study…Interesting article about P&G and Business Analytics from InformationWeek, Feb 6, 2012. Illustrates the way Business…
Unlocking the Potential of ‘Big Data’ in the Market Research industry
Companies who wish to unlock the potential of ‘big data’ are eyeing up opportunities in areas such as market research,…
Sentiment Analytics – The Gold Mine, which you didn’t Mine!
It’s really a no brainer that Customer Satisfaction matters. Every IT or Business unit I’ve known, considers Customer Satisfatction, a…
How Big Data is Creating the Future of Science Fiction
Yesterday at the top of my gmail account was this message: “M.S.
Super Bowl 12: It’s All Over But For Measuring the Impact of The Shouting
Final CNBC/CI Super Sunday Ad Tracker Insights Super Bowl 12 is now in the record books and we’re beginning to…
