The 6 Worst Market Research Mistakes #MRX
Sigh, not only are the colours horrid, this 3d pie chart completely misconstrues the values it is trying to represent.…
Do not make the biggest survey mistake!
Engaging, not boringS Engaging, not boringSurveys are supposed to provide organizations with information about the needs of their customers and…
So Does Toyota Really Have a Quality Issue?-Lean Six Sigma Perspective
Whenever I write about continuous improvement and lean Six Sigma without fail I get a comment about Toyota and its…
Twitter Words Association Analysis
Recently I came across Twitter Spectrum tool from Jeff Clerk. This tool is modified version of News Spectrum tool.Here you…
On the Move: Surveying your Mobile User
Increasingly, people are using mobile platforms for online activities – like shopping, reading, playing games and communicating on social networks.…
Sentiment Analysis Symposium call for speakers, and free videos from New York
The Call for Speakers is open for the next Sentiment Analysis Symposium, slated for October 30, 2012 in San Francisco. Whether…
Adding Business to Analytics
As per Wikipedia “A simple definition of analytics is the science of analysis… Business managers may choose to make decisions…
C-level Execs: Big Data Means Big Value
Big data and analytics are top corporate, top-three corporate or top-10 corporate priorities in their organizations’ strategic agendas, according to 65%…
Forrester’s Customer Experience Forum 2012
For decades, companies have been paying lip service to the idea of delighting customers, while disappointing them in every channel.…