Unstructured Data: A Contrarian’s View
“If you analyzed the flow of digital data in 1980,” Stephen Baker wrote in his 2011 book Final Jeopardy: Man vs.…
The New Predictive Profession: Odd Yet Newly Legitimate [BOOK REVIEW]
Here's a review of my book Predictive Analytics from Robert Nisbet, Ph.D., a leading consultant, author, and predictive analytics instructor…
Big Data Empowers the InterContinental Hotel Group
With 4,602 hotels across the globe and 675,982 hotel rooms, the InterContinental Hotel Group is collecting massive amounts of data…
How Web Analytics Can Help Your Business
One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how…
Will Big Data Finally Turn CRM Into Something Valuable?
Customer Relationship Management involves a company’s interaction with current and future customers. It is a combination of all customer contact…
Big Data: Aspirin for Travelers’ Headaches
Depending on where you are, the words “travel” and “good customer experience” don’t necessarily belong in the same sentence. Big…
Walmart Makes Big Data Part of Its DNA
Walmart started using big data even before the term big data became known in the industry and in 2012 they…
Low-Cost Usability Testing: Why and How
This is a guest blog post by Laura Orban.Usability testing should be part of what every website owner does on…
5 Digital Tools for Measuring Offline Events
One of the things that marketers, data scientists and advertisers alike love about digital is the opportunity to hold marketing…
Big Data Social Intelligence: Five Reasons Corporations Need It
Social media has made anyone and everyone a virtual broadcaster, delivering incredible reach to individuals and their messages like never…
