Zynga: A Big Data Company Masquerading as a Gaming Company
How much data does an online game developer like Zynga create and use on a daily basis? The answer is,…
Technology and the Effective Marketer
In this post, I'll focus on customer intelligence driven marketing and the proper use of data. In the "information economy,"…
Big Data Empowers the InterContinental Hotel Group
With 4,602 hotels across the globe and 675,982 hotel rooms, the InterContinental Hotel Group is collecting massive amounts of data…
Will Big Data Finally Turn CRM Into Something Valuable?
Customer Relationship Management involves a company’s interaction with current and future customers. It is a combination of all customer contact…
Forecasting the Stock Market: Lessons Learned
There is a well recognized phenomenon that combining forecasts, derived from different methods using different sources of information, can improve…
Big Data and Business Intuition Work Together
Author: Cliff Cate, SVP of Customer Support at GoodData. Author: Cliff Cate, SVP of Customer Support at GoodData.Should you rely on your…
Decision Management: Business Intelligence’s Missing Piece
How do we prioritize our project portfolio according to our business objectives?Why are our customers buying mountain bikes and not…
Business Analytics and Hollywood: A Match Made in Heaven?
My favorite acceptance speeches are from Oscar recipients in science and technology. In contrast to actors, directors and writers, these…
Big Data Without Integration Is Broken
Big data involves interplay between different data management approaches and business intelligence and operational systems, which makes it imperative that…
Business Analytics – Opposition or Proposition?
Metaphorically, belief and disbelief in business analytics as a competitive edge - and not just a passing fad - meet…
