Will Big Data Finally Turn CRM Into Something Valuable?
Customer Relationship Management involves a company’s interaction with current and future customers. It is a combination of all customer contact…
Big Data: Aspirin for Travelers’ Headaches
Depending on where you are, the words “travel” and “good customer experience” don’t necessarily belong in the same sentence. Big…
Convergence 2013: CMOs Ain’t Rich, MSDynCRM is Getting There
I attended Convergence for a short time this week. It was a good show, nearly 12,000 people clamoring to learn as…
Low-Cost Usability Testing: Why and How
This is a guest blog post by Laura Orban.Usability testing should be part of what every website owner does on…
Big Data Social Intelligence: Five Reasons Corporations Need It
Social media has made anyone and everyone a virtual broadcaster, delivering incredible reach to individuals and their messages like never…
Focus: Five Resolutions for Digital Marketers
In 2011, I came up with 17 resolutions, and while these resolutions were very popular, they were far too many…
Using Data Analysis to Avoid 4 Common Causes of Business Failure
Although figures vary, it’s estimated that between half and 75% of businesses are destined to fail within the first three…
Bigger Than Big Data? Mobile User Expectations
How big data is shaping mobile user expectationsBy Jeff Hasen How big data is shaping mobile user expectationsBy Jeff HasenHipcricket Chief…
Technology Change Reaps Rewards
How Salesforce.com Blazed a New TrailTechnology enables change, and change drives success. We measure success in terms of change: increases,…
The Data Discovery: Investing in Customer Insight
In many of our engagements with new clients, the old Donald Rumsfeld phrase of ‘We don’t know what we don’t…
