Miss the Right Connections at Your Own Peril
Historically, most analytics have had laser focus on specific entities like a customer, a product, a vendor, or a variety…
It’s Time to Get Serious About Using Sensitive Data to Save Lives
Recently, some media outlets reported that Facebook is exploring the development of online support groups for its users suffering from various medical…
Are You Kidding Me, Facebook? Oh, You Got It Right
In my last post, Where Do You Draw the Line Between Relevancy and Privacy, I talked about some of the…
Where Do You Draw the Line Between Relevancy and Privacy?
We have a love/hate relationship with ads. Whether they’re on television, in our favorite publications, or online, we love them…
Spotlight on SiSense: BI Without the Bandwidth
I was at DataWeek/API World in mid-September 2014 (last week at the time of this writing) and saw some interesting…
Whose Story Are You Telling?
Sometimes a life lesson smacks you right upside the head—and if you’re anything like me, it may take a day,…
Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?
Imagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and…
A Cautionary Tale: Are You Clicking Your Privacy (or the Privacy of Others) Away?
The big data privacy discussion is subtle, complex and complicated – and we each have a role to play. What’s…
5 Big Data Hadoop Use Cases for Retail
Only in the last few years has the integration of big data and retail marketing become a method for customizing…
5 Powerful Ways Retailers Can Leverage Big Data and Hadoop
Big data isn’t just for developers and analysts in the technical arena. In today’s digital age, big data has become…
