Reasons Why Business Intelligence is the New BFF of All Online Marketers
The main purpose of business intelligence is to analyze large quantities of data – both quantitative and qualitative – in…
Unintended Effects of Adblockers
Nothing of quality in life is free. Most would agree with this statement. When it comes to the Internet, we…
72% of People Aren’t Familiar with Hosted VoIP
The cloud is well known for its management and storage of big data. It’s revolutionised the way in which businesses…
Is Big Data Winning or Losing?
Big data is now used everywhere. AT&T has a database of 312 terabytes, the NSA use 30 million gigabytes a…
8 Ways That College Sports Teams Can Use Data to Prove Value to Sponsors
Originally published on the Truth in Data blog Originally published on the Truth in Data blogIt’s college football season and as schools…
It’s Your Life, Starring Your Data
At a recent EPIC Champions of Freedom privacy event, Apple’s CEO Tim Cook finger-wagged some of his Silicon Valley neighbors—without…
Challenges of Working with Big Data: Beyond the 3Vs
Among many challenges in working with big data, the 3V’s (Volume, Velocity, and Variety) have gotten a lot of attention.…
How Data Is Helping Sports Teams Increase ROI, Even in Off-Season
CUSTOMER DATA DRIVES 5X ROI IN TICKET SALES IN LESS THAN A WEEK & OPENS UP NEW OFF-SEASON REVENUE OPPORTUNITIES…
What Is Big Data and How Useful It Is?
What is big data? This term has gained popularity in the present and it is used sometimes to define the…
5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty
USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETINGMost people will agree that air travel today…
