Engaging Customers on Facebook
In preparing for a webinar this week with Lithium Technologies on Facebook and your brand, I spent a bit of…
Social Media Analytics: How our approach blends the best analytics technology
It’s been some time but I remember reading a special report resulting from a collaborative effort between MIT Sloan Management…
Social Media Data and what analysts can do with it
It is worth looking at what having our lives "digitalized" means since all of the information currently generated from usage…
IBM Introduces “Smarter Commerce”
Today IBM announced a new initiative called "Smarter Commerce" that ties together $2.5 Billion in acquisitions, organic software assets and…
Am I Being Too Optimistic About How Companies Will Use Social Media Data?
“I think you are being too optimistic about how companies will use the data from social media.”
Webtrends Engage 2011: Making Web Analytics Sexy
I spent a few days this week catching up with Webtrends during its annual user event, Engage, in San Francisco.…
Why CRM ain’t CRM if it isn’t Social
Almost a year back, I wrote about how four independent trends, namely Social Media, Smart Phones/Portable Devices, Cloud Computing/SaaS and Predictive Analytics were converging…
How BI and Data Analytics Professionals Used Twitter in February
February was an eventful month for data analytics and BI professionals on Twitter. This month we bring you famous Tweeters…
