At a Glance: Key Metrics of Social Media Analytics
If you are new to social media monitoring it can sometimes be overwhelming to know where to begin, what conversations…
QR Codes and Social Media
People are talking about QR codes and QR marketing. QR codes are codes that allow you to tag on your…
Communication and Collaboration in a Social Business World
There's a pretty good argument that a big part of the social business transformation is simply using new and more…
A Quick Look at PostRank’s White Paper on URL-Based Monitoring
PostRank’s new white paper Listening Beyond Keywords highlights some key ideas to consider in the realm of social media monitoring…
Living in the Cloud
I had not really planned to move to the cloud, but I find myself there.While I am still tethered to…
We’re Very Pleased to Announce
We’re very pleased to announce today a new partnership with IIA, the International Institute for Analytics, to bring even smarter…
Social ROI – Integrating Social Media Analytics with Other Business Intelligence
Measuring ROI from an investment of time and resources directed towards a new product, marketing campaign or customer service engagement…
Knowledge Sharing – The “New” Power in the Enterprise
I grew up with the concept that knowledge is power and that hoarding knowledge could lead to a strong power…
Consolidation in the Social Business Market Continues: Salesforce.com Acquires Radian6
Earlier today Salesforce.com announced its agreement to acquire socialytics software vendor Radian6 for a total of $326M in cash and…
Text Mining & Analytics – Correlating Social Intelligence with Traditional Data
We talk a lot about analyzing social media conversations to surface consumers insights, considerations and preferences. But what we don’t…
