Do Customers REALLY Want to Know What’s Inside the Black Box?
From politician salaries to calorie counts on restaurant items, “transparency” is a key buzzword in government and business circles. However,…
Using Social Media Analytics to Extend Business Intelligence
Applying social media analytics to surface consumer insights. A dynamic, always-on dashboard can help your organization track key social media…
A Socialized Sales Funnel – Sales or Advocacy?
I’ve been talking with the sales folks here at CI about the influence of social media on the sales funnel.…
The Great Conjunction: Conversition Discussion on the Greenbook Blog
After the announcement that E-Rewards would be acquiring Conversition, the Greenbook blog posted an article discussing the possible implications for…
Netsuite SuiteWorld 2011, Making ERP Social
I spent time this week in San Francisco with the Netsuite team and a good cross section of customers and…
Semantic Analytics – Detecting Context within Social Media Conversations
In many ways, we are at the beginning of social media usage and adoption. Most usage charts and graphs are…
What Is a Klout Score and Why it Is Important
The Klout score is a metric of your total influence online. The higher your Klout score, the larger and more…
How Do You Define Social Media Analytics?
Don Springer, our CEO, is going to be attending the Text Analytics Summit next week. We’re excited to be included…
Goals and Metrics – Measuring Customer Engagement on the Web
The notions of web presence and customer engagement aren’t new -- but are gaining in interest as web presence expands…
