How Organizations Are Leveraging Big Data for the Greater Good
The EU’s General Data Protection Regulation (GDPR), which I discussed in a previous post, reaffirms that an individual’s data is…
Instagram is a Surprisingly Effective Big Data Source
Instagram is a behemoth in the world of social media. There are more than 800 million active users on it…
Brands Are Using Big Data to Estimate the ROI of Social Media Marketing
Social media has become one of the most effective platforms for brands to reach their target audience. Over 22%…
5 Ways Digital Marketers Can Use Big Data to Improve ROI
Data is everywhere. It isn’t the presence of data that’s important instead how you acquire and analyze it for your…
3 Ways Data is Boosting the ROI of Social Content Distribution
Whereas it was once contested, today few marketers question the business value of social media. However, some fail to measure…
Social Media and Big Data Are Creating a New Generation of Millionaires
MySpace was launched nearly 15 years ago. Few people would have predicted that such a platform could be the birthplace…
Can Smart Data Ensure Cybersecurity and Data Protection?
We are in the era of big data, and the implications have already reached nearly every sector of the economy.…
Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at…
Are Instagram Stories a Big Data Goldmine?
Instagram Stories is one of the latest features implemented by the social media platform. The Facebook-owned company is incorporating its…
How big data is affecting social media metrics and Facebook ad strategies
Social media and big data are so interconnected that they have almost become synonymous in some circles. The fact of…
