Social Monitoring Doesn’t Stop At Social Media
When most companies think about monitoring online conversations, the discussion generally stops at social media. Conversations about your brand are…
The Evolution of Social Media Measurement
As a child growing up, I was often told that aside from reading and writing, the other skill that will…
Social Media Monitoring – Analyzing the Unexpected Results of Social Conversations
The impact of social media on our lives, and on our businesses has been remarkable. The full extent of how…
Social Media Analytics Tools Need Better SEO-Impact Reporting
Radian6 and other monitoring platforms need to improve their reporting of the SEO impact / ROI of social media engagement.
How BI and Data Analytics Gurus Used Twitter in February
The Predictive Analytics World Conference in San Francisco is in full force and it’s time for a Twitter wrap up…
3 Ways ‘Big Data Analytics’ Will Change Enterprise Performance Management
Success of companies – big or small – will increasingly depend on their ability to capture, analyze and gain insights…
Proctor & Gamble – A Case Study in Business Analytics
Best-in-Class Analytics Innovation Case Study…Interesting article about P&G and Business Analytics from InformationWeek, Feb 6, 2012. Illustrates the way Business…
10 Social Media Influencer Secrets and Strategies
Social Media Sites and Secrets - Top 10 Influencers reveal cool sites, secrets and evolving strategies… (10 Top Social Media…
Storytelling with Data to Rally Support for Your Position
The very concept of what a book is has changed. (The same is true with music videos — check out…