The Future of Marketing – it’s all about Data
“If marketing is both an art and a science, then clearly the pendulum has shifted toward the science, thanks, in…
Question: Why Are You In Social Channels?
I was moderating a great panel recently at the Inbound Marketing Summit: “How Does Inbound Marketing Affect SCRM?”. The speakers…
A Social Media Listening Post – Closing the Feedback Loop
With businesses becoming increasingly sensitive to customer opinion of their brand, monitoring consumer feedback is becoming ever more important.
Social Media Analytics: Performance Measurement Done Right
By Philip Resnik, Ph.D. Lead Scientist at Converseon & ConveyAPI.
Globoforce Engages Employees with Social Recognition
The use of social collaboration and employee recognition software to support human capital management is increasing as the need to…
Why the Integrated Approach to Mobile Devices is Winning
Until last week’s announcement of the new Surface tablet, Microsoft had taken the same approach to mobile devices that they…
Optimizing Facebook Engagement – The Effect Of Post Length
Size matters with regard to Facebook Engagement. People on Facebook are tired, busy, bored, hungry and utterly bombarded with a…
Sentiment Analysis Symposium call for speakers, and free videos from New York
The Call for Speakers is open for the next Sentiment Analysis Symposium, slated for October 30, 2012 in San Francisco. Whether…
SAP’s Social Layer: Making Collaboration Real
You’ll recall a few weeks back I wrote a post about attending SAP’s SAPPHIRENOW user conference this past May discussing…
Microsoft Buys Enterprise Social Network Vendor Yammer for $1.2B
The much anticipated and highly rumored announcement finally hit the wires today. One of the biggest questions was where would…
