Too Much Big Data, Too Few Big Ideas
A significant portion of the world’s knowledge is online and accessible to just about anyone with a web browser and…
Big Data: The Retailer’s Tool for Keeping Consumers On-Side and Happy
The facilitator of modern retail, big data, is fast becoming the engine driving modern commerce; allowing organisations to help individuals…
What Data Do the Five Largest Tech Companies Collect? [INFOGRAPHIC]
Big Data brings big privacy issues, and it is wise to understand what data is collected from you when you…
Using Data Science on TripAdvisor Reviews (Part 1)
This will be the first of a series of posts that show the knowledge that may be extracted from TripAdvisor…
Solving the Riddle of Measuring Social Voice
Twitter has seen the analytics light. In a recent move of great importance, but zero fanfare, the bluebird folks have…
The Datafication of People and Stuff and Things
photo courtesy of deviant art photo courtesy of deviant artSo I thought I was being original for writing a piece…
Marketers Leading the Charge to Unlock Value from Big Data
You often can’t get through a workday without seeing at least one headline boasting the “what if” promises of big…
Is the Purpose of Analytics Just to Turn a Buck?
Ask just about any company why they are jumpstarting an analytics program and you’ll undoubtedly hear phrases like “We…
Big Data Analytics Doesn’t Have to Be the Wild West
To many, big data feels like the wild west; little or no structure or standards and an unclear picture of…
The Datification of Our Daily Lives
Although the term is ugly, “datification” is rapidly becoming a big trend in our daily lives. Although the term is…
