Q&A for 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing
The December 4th web cast, 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing, drew a great audience.…
Data Mining Research Interview: Thomas A. Rathburn
It is my pleasure to welcome on Data Mining Research, Thomas A. "Tony" Rathburn, a senior consultant at The Modeling…
Customer Centricity Strategy #1 – Customer Analytics
John Schmidt over on the Informatica blog had a great post on Customer Centricity that gave me a theme for…
Advantages of Artificial Intelligence in Virtual Worlds While we…
Advantages of Artificial Intelligence in Virtual Worlds While we already deal with some virtual AI — notably in action games…
Can the business use decision management technology without IT help?
Inspired by a post of Jim Sinur’s - Can the Business Really Use BPM Technologies Without Help? - I started…
Reflections on Gate 24
It only took me a few minutes to walk the entire length of the Will Rogers World Airport in Oklahoma…
No Long Tail from iTunes
There have been quite a few posts in recent months about analytics involving the Long Tail. For an overview see;http://en.wikipedia.org/wiki/The_Long_TailPersonally,…
“Predictive analytics allows your organization to learn from its collective experience and puts this…”
“Predictive analytics allows your organization to learn from its collective experience and puts this knowledge to action. Let’s say, for…
Free BI for Higher Ed
For over five years, Microstrategy has been part of an educational service from Teradata allowing universities free access to an…
Automating Regression Models :KXEN
Note: I have used KXEN both for modeling internet leads in 2008 as well as for consumer finance propensity models…
