Branding Your Country
If you agree Israel’s marketing program, successfully promoted through beauty and consumerism, is working to dispel the mass media myths…
Beyond ETL and Data Warehousing
Data integration suffers from an image problem. It has become synonymous with extract, transform and load. Likewise, ETL has been…
PAW: Predictive Modeling for E-Mail Marketing
Live from Predictive Analytics WorldArthur Hughes (author of Strategic Database Marketing) and Anna Lu of e-Dialog.com presented on predictive modeling…
The High ROI of Data Mining for Innovative Organizations
Copyright © 2009 James Taylor. Visit the original article at The High ROI of Data Mining for Innovative Organizations.Syndicated from…
SAS and the art and science of better
Copyright © 2009 James Taylor. Visit the original article at SAS and the art and science of better.Syndicated from Smart…
5 ways to reduce cost with predictive analytics
Copyright © 2009 James Taylor. Visit the original article at 5 ways to reduce cost with predictive analytics.Syndicated from Smart…
PAW: Cross Industry Challenges and Solutions in Predictive Analytics
Live from Predictive Analytics WorldThis session was a panel discussion on the cross-industry challenges and solutions in predictive analytics. Panel…
PAW: The unrealized power of data
Live from Predictive Analytics WorldAndreas Weigend, former amazon.com Chief Scientist, gave a keynote on the unrealized power of data. He…
Your customers’ pockets – Thoughts for those who sell things…
Obviously your company is in business to earn more of the money that’s in your customers’ pockets. But did you…
