The importance of feasibility studies in business intelligence
Introduction In a previous article, A more appropriate metaphor for business intelligence projects, I explained one complication of business intelligence…
Conducting A/B Tests: Subject Lines
Ask any email marketer and they’ll likely agree that testing subject lines is a good practice… but ask them if…
Breaking Free of the One-Page Dashboard Rule
Conventional wisdom says that an executive dashboard must fit on a single page or screen. The argument hinges on a…
IBM Acquires Exeros Assets – What does this mean for CA Data Profiler?
IBM has announced that it has acquired Exeros, the private company that produces Exeros Discovery X-Profiler, the product upon which…
B2B CRM: The Right Contact Mix for Your Customer Relationship
You’ve spent years gathering contacts into your databases. You’ve implemented a data quality practice that is now starting to give…
Wolfman vs. Googzilla
What’s not to love about a good fight? Check out David Talbot’s “Wolfram Alpha and Google Face Off” in Technology…
Twitter Analytics : Which usage behavior attracts many followers?
This is the first part of a series of posts where Data Mining and Text Mining will be applied to…
Telstra found guilty of abuses of telecommunications network data
- Disclaimer. I do not represent any organisation. This is a personal blog and I talk freely about data mining…
A Topology of Search Concepts
Vegard Sandvold has an interesting post entitled “Help Me Design a Topology of Search Concepts” in which he visualizes assorted…
Dave Wells’ prescription for the incurious
Former TDWI education director Dave Wells keeps running into users whose BI reports might as well be printed. These users…
