Seven Ways to Rejuvenate Your Marketing Database
A visit to so many marketers shows people poring over paper reports, having meetings about the validity of the reports,…
Cloud Computing’s RAIC? What’s that?
Well over a year ago, in a conversation with Alexis Richardson, I came up with a catchy acronym to articulate…
Persuasion in simple terms
Partly to give the Berlin conference with its very informative sessions and presentations a lighter note, partly because we are…
How the Numerati are killing baseball
An Utley homer: The computer probably called for the pitch 3 inches to the right. Optimization may be terrific for…
A free book on Geostatistical Mapping with R
Tomislav Hengl of the University of Amsterdam has published new book, A Practical Guide to Geostatistical Mapping. It's jam-packed with 291…
Stupid Executives Should Be Fired !
April 1, 2010 A potential risk is lurking for opportunistic organizations losing sales. That is, there is a danger for…
AT&T studies user data to cope with iPhone crunch
An excellent piece in the WSJ (behind subscriber wall) about AT&T's push to cope with the exploding data traffic of…
New Rexer Analytics survey
I recently got the survey results from the annual data mining survey that Karl Rexer or Rexer Analytics runs. You…
Data distracts from the business case
With the avalanche of data in almost every enterprise, distractions abound. There's so much potential learning to be done,…
From Home to Social: The Evolution of Your Customer Data
Here’s how it goes down. An executive decides that his company needs a “social media strategy.” Along the way someone,…
