Nine Really Simple Segmentation Strategies
Segmentation can be as important as any other component of message development. While most segmentation requires some preference data there…
A Record Named Duplicate
Although The Rolling Forecasts recently got the band back together for the Data Rock Star World Tour, the tour scheduling…
DQ-View: Is Data Quality the Sun?
Data Quality (DQ) View is an OCDQ regular segment. Each DQ-View is a brief video discussion of a data quality…
Is your data complete and accurate, but useless to your business?
Ensuring that complete and accurate data is being used to make critical daily business decisions is perhaps the primary reason…
Minding data’s pedigree
Does it seem to you like data analysis is busting out all over the place? It might become another fun…
Podcast: Stand-Up Data Quality (Second Edition)
Last December, while experimenting with using podcasts and videos to add more variety and more personality to my blogging, I…
How do you define your master data?
There are numerous definitions for “master data” ranging from one sentence to a few paragraphs. This is perhaps the most…
Process & Quality Improvement Change Meme
Eli Goldratt, the father of process improvement, whom I’ve interviewed here on the blog just shared the video below.
