Why isn’t our data quality worse?
In psychology, the term negativity bias is used to explain how bad evokes a stronger reaction than good in the…
Very Simple Segmentation Ideas for Retailers
Segmentation Strategy is a pretty common theme among eMarketers; we’ve covered some simple strategies in other posts on the blog…
Segmentation is About Precision
Precision is a key tactic to creating relevance & engagement. To achieve this precision, you have to focus on your…
Banks, Risk Disclosure and Text Analytics
A UK-based MSc student of Kingston Business School - Christos Gkemitzis- had an idea for his MSc project which immediately…
The Data-Decision Symphony
As I have explained in previous blog posts, I am almost as obsessive-compulsive about literature and philosophy as I am…
Learning about data warehousing for mid-sized companies
My focus on the mid-market has caused me to speak with and work with companies looking at business intelligence from…
Video: Oh, the Data You’ll Show!
In May, I wrote a Dr. Seuss style blog post called Oh, the Data You’ll Show! inspired by the great…
