Big Data

DQ-Tip: “There is no such thing as data accuracy…”

Data Quality (DQ) Tips is an OCDQ regular segment.  Each DQ-Tip is a clear and concise data quality pearl of…

JimHarris 3 Min Read

Data Preprocessing – Normalization

Further to introduction, in this article I am going to discuss “Data Preprocessing” an important step in the knowledge discovery…

vincentg64 1 Min Read

Delivering Data Happiness

Recently, a happiness meme has been making its way around the data quality blogosphere.

JimHarris 6 Min Read

Analytics 2020: What will Data Analytics look like in a decade?

When I first thought about the future of data analytics, I started researching to find out what industry experts have…

Brett Stupakevich 3 Min Read

Data Visualization – A Growing Business Need

Brett Stupakevich 6 Min Read

Best Practices Databases Are Replaced by Social Networks

chrislastennet 4 Min Read

Why isn’t our data quality worse?

In psychology, the term negativity bias is used to explain how bad evokes a stronger reaction than good in the…

JimHarris 4 Min Read

Very Simple Segmentation Ideas for Retailers

Segmentation Strategy is a pretty common theme among eMarketers; we’ve covered some simple strategies in other posts on the blog…

SundeepKapur1 3 Min Read

Pirates of the Computer: The Curse of the Poor Data Quality

This re

JimHarris 9 Min Read

Segmentation is About Precision

Precision is a key tactic to creating relevance & engagement. To achieve this precision, you have to focus on your…

SundeepKapur1 2 Min Read