Do Social Media Monitoring Tools Provide True Intelligence?
Having recently read a report from WebLiquid one of the interesting facts to consider is that around 70% of marketers…
You Will Be Monitored, Step by Step
I think I should have been more emphatic in The Numerati. From the 2020s on, practically every senior in the…
The analyst function is dead
The role of the operational analyst has moved from the business into both Finance and into IT. The Finance team…
Visualizations as Vocabulary…or Know the Big Words, Use the Small Ones
Telling stories with data. It is an increasingly common business intelligence refrain–and it may well be part of your job…
Can Salesforce.com Make Chatter Epicenter of Enterprise Collaboration?
Earlier this week, my IT Business Edge colleague Loraine Lawson wrote a post about some of the news from Salesforce.com's…
Deloitte Analytics: A Social Media Website for BI Insiders
Consulting, auditing, and analytics giant Deloitte has combined two very contemporary technologies – business analytics and social media – in…
Three Golden Rules for Digital Messaging
Too often we get caught up in the cycle of messaging only to realize that we are slowly alienating some…
“Average” Statistics that Bruise Our Ears
The term “on average” denotes the usual amount of something. However, using “average” in presentations, media and more can be…
Influencing Shoppers Beyond the Store
If consumer goods companies invest in shopper marketing based on the belief that 70 percent of the buying decision happens…
